Women, for centuries not having access to pornography and now unable to bear looking at the muck on the supermarket shelves, are astonished. –Andrea Dworkin, 1979 (1, p. 167)
From the 1960s into the early 1970s, pornography rapidly entered the American public sphere via the readily available supermarket magazine. Prior to that, most women had little exposure to pornography in the public domain. Once porn moved out of the private lives of men, it had to contend with women’s opinions of it. By the late 1970s, radical feminism was battling the porn industry with both political theory and legislative initiatives.
In the early 70s, the porn industry was already testing the three strategies that would become its beloved triplets in its fight against radical feminism. The first was to portray radical feminists as loopy and ugly. Truly, it has gotten a lot of mileage out of the “ugly feminist” stereotype (try googling “ugly feminist”). Without a lot of effort, porn proponents were quickly able to convince our beauty-centric society that the only reasons feminists have been upset about porn is that we are too unattractive to be featured in it.
Gloria Steinem is an ancient-old-relic feminist whose only claim to fame is helping some ugly women march. — Larry Flynt, 1997 (2)
Its second strategy was to rally together its liberal support base by arguing that the two polar groups, conservative religion and radical feminism, were “in bed with each other.” Although in truth these two groups had distinctly different arguments about and desired outcomes for the pornography debate, by parodying (uptight, sex-shame-centric) ultra-conservatism and (ugly, loopy) radical feminists as bed partners, it gave porn lovers permission to laugh off radical feminist critiques.
The porn industry’s third strategy was to consume women as a market group.
The first issue of Playgirl hit the shelves in 1973. The magazine slowly evolved, experimenting with different formats (including a non-nude year in 1987), until the early 1990s. Then almost overnight, the magazine dove deeper into more objectified depictions of men. Illustrative of this shift is the 1991 cover shown below.

Playgirl 1976

Playgirl 1991
There were at least a couple of reasons for this shift. One, the magazine knew that in addition to a female readership, it was also catering to a large gay male readership (by 2003, gay readership was estimated to be between 30-50%) (3). Two, the magazine recognized that after over 20 years of living in an increasingly pornified society, women were now seeing the world more and more through the lens of pornography. Therefore, they were ripe for usurpation. It was the dawn of porn’s perfect world: where women would be both objects of porn and its avid consumers. Then there would be no complaints.
Then, serendipitously for the porn world, the Internet arrived. This was the next of two necessary cinch points for consuming women as a market group. The Internet began to flood women’s lives with a lot more than soft porn. However, having been eased into the porn world through a quarter of a century of gradually intensified exposure, many women were not, as Andrea Dworkin was able to say in 1979, astonished. Some were downright excited about it—in particular, an elite cross-section of well-educated white women who rallied around to endorse pornography as essential free speech. This was the last cinch point.
Pro-pornography feminism, which tucked pornography under the umbrella of “sexual speech,” was strongly solidified by the mid-1990s. Some pro-pornography feminists defended pornography as if it were an oppressed boy child being bullied by radical feminists:
Sexual speech…is the most repressed and disdained kind of expression in our world, and MacKinnon is no rebel or radical to attack it. – Susie Bright (4, p. 50)
Others argued that the fantasies portrayed in violent porn were born of women’s inherent self. Therefore, dismantling porn would be an affront to women and their self-originating imaginations:
…rape fantasies are part of our brain. They are part of our genetic heritage, and that’s not going to go away if you ban pornography. It’s an archetypal fantasy. –Anne Rice (5, p. 174)
Regardless, all of them concurred that supporting and/or using pornography was essential for women’s sexual emancipation.
The sex industry now had women exactly where it wanted them to be. A growing group of women were both avidly consuming and/or advocating for pornography. Whether women got there fully by choice, by acculturation, or some combination of agency and socialization is moot. That fact is, they were there. And the porn industry was in its happy place.

Playgirl 2000
By the time we arrived in the new millennium, the current generation of young women and feminists were growing up on the Internet, consuming male-as-object porn, and reading the stories and theory of “sex-positive” feminists. They were learning to love all forms of “sexual expression,” including bondage, fisting, and rape sex. Thus, today the new feminist is cool with porn and pornified sexual violence, which she doesn’t see as violence at all. Alternatively, she may see it as violence, but uncriticizable when coded under “choice.”
Every extremely violent porn site I visited last week (see Part One) was responding to this new feminism in some way. To be clear, I did not visit a lot of sites (maybe 15) and only viewed film stills and trailers, so I am not making a sweeping statement about all contemporary Internet porn. Nevertheless, this microscopic speck in the macro of porn was certainly in a dialogue with the new millennium feminist.
These sites included bondage and machine sex sites (women penetrated violently with a variety machines). Each of these sites opened with an interview with the woman before filming. She would chat about how she was excited but nervous/a virgin (“an orgasm, what’s that?”)/always wanted to try this/liked it hard and fast/etc. She would be in her street clothes and smiling. This is not a new formula. However, on the machine sex sites, for example, all of the off-screen interviewers were female. The few glimpses of the camera crew also only showed women. For example, at an end of a trailer where the “star” was lying on the cement floor and unable to get up (because of the incredible violence of the machines, she was likely injured) yet smiling and saying how “great” that was, a female crew member walks on screen and announces, “That’s a wrap.” With no men referenced to at all, these films feed the new feminists’ idea that violent porn emerges out of a woman’s “archetypal fantasy.”
On the bondage sites, it was also a common formula to end the film by showing the women back in their street clothes talking about how great the experience was. A few minutes earlier in the trailer, they were being submerged under water/being electrocuted/hands purple without circulation/nipples clamped/etc. Nevertheless, by showing the women arriving in their everyday clothes and leaving the same way, the women were portrayed as moving seamlessly out of and back into the non-porn world—the illusion being that none of them could have possibly been coerced, that it was only their own agency that brought them to choose to be beaten up.
However, this may be the most dismaying fact about porn in the new millennium. Although I would rather not concede that some women are freely choosing to be in porn, even very violent porn, they are. Less and less coercion is needed if you have a pool of women who see “sex radicalism” versus “radical feminism” as a way to achieve equality with men. In truth, degree of choice exists on a sliding scale, starting with no choice and ending somewhere near free (we are all always influenced by something). On one end, there are runaway kids picked up by predators and thrown into porn and prostitution, women and men in abusive relationships whose partners force them into porn, and the endless porn images posted on the Internet without the consent of the person photographed. On the other end, there are well-privileged, middle class women who choose to drop a successful career outside of porn to take one up within it, who run their own porn studios, who publish. However, real choice also comes with accountability. Women of privilege who participate in and endorse pornography as essential free speech contribute to the popular skepticism that anyone could truly be coerced into something so wonderful and liberating—and that, of course, even if coerced, every woman will ultimately recognize how “great” the porn experience is.
The colonized are truly colonized when the only path they can see out of their colonization leads to the colonizer’s definition of heaven. — D.A. Clarke (6, p. 66)